Personas: A Great Tool that Helps You Make Better Business and Design Decisions

Persona is a very popular user-research tool in helping designers understand and design for user needs. However, based on many years of experience creating personas for various organizations, we’ve found developing truly robust and applicable personas could be challenging due to the need to balance the “science” and the “art” aspects of personas.

Based on extensive hands-on experience, we developed a best-practice framework for creating effective personas.

Creating Effective Personas for Product Design: Insights from a Case Study, published at Human Computer Interaction International 2011 Proceedings



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