About
UX Strategized
We are a boutique customer research, strategy, and design consulting firm based in San Francisco bay area. Leveraging award-winning experience and proprietary techniques, we provide end-to-end product strategy, customer research, and UX design support to leading companies. Below is a partial list of companies we have helped:
We helped these companies achieve significant improvements in the following areas:
- Mobile strategy and design
- New product concept
- Lean UX design & testing
- Marketing strategy and messaging
- Online advertising
- UX-driven KPIs
- Overall experience strategy
- Usability and conversion
- Eyetracking research methodology
Frank Guo, PhD, Founder and Principal
A respected user experience research consultant, Frank has published more than a dozen professional papers and co-authored a book chapter, covering topics such as advertising, web promotion, persona development, product strategy, and search results. Frank received a best-paper award at a prominent UX conference for a paper he co-authored. Frank writes about user experience, business strategy, and client insights on his UX Strategized blog.
Frank set up and led user research practice for Barclays’s iShares business and established foundational digital client insights for the firm. Frank also oversaw global user research at BlackRock, the largest asset manager in the world, helping the firm advance user research practice on a global scale. He was a key influencer of the UI architecture of BlackRock’s enterprise collaboration platform and iPad app. Previously, Frank established eyetracking as a key research method, and led advertising research and design guidelines research at eBay. Before that, Frank conducted design-strategy research at Oracle in influencing the UI architecture of its enterprise software suite.
Frank obtained a PhD in cognitive psychology from UCLA, where he conducted extensive scientific research on consumer psychology and taught advanced statistics to college students.
Researcher and designer partners
We have a team of very senior researchers and designers — all have 10+ years of industry experience — to provide comprehensive support in meeting your business needs. Their experiences include working at many leading companies:
- SAP
- eBay
- StubHub
- EMC
- Barclays
- BlackRock
- Charles Schwab
- Oracle
- WebEx
