UX Strategized

We are a boutique customer research, strategy, and design consulting firm based in San Francisco bay area. Leveraging award-winning experience and proprietary techniques, we provide end-to-end product strategy, customer research, and UX design support to leading companies. Below is a partial list of companies we have helped:

         eBay logo  PayPal logo  StubHub logo    

We helped these companies achieve significant improvements in the following areas:

  • Mobile strategy and design
  • New product concept
  • Lean UX design & testing
  • Marketing strategy and messaging
  • Online advertising
  • UX-driven KPIs
  • Overall experience strategy
  • Usability and conversion
  • Eyetracking research methodology

Frank Guo, PhD, Founder and Principal

UX Strategized ProfileA respected user experience strategist and architect, Frank has published more than a dozen professional papers and co-authored a book chapter, covering topics such as advertising, web promotion, eyetracking,  persona development, product strategy, and search results, and has developed a large body of user-research and UI-design guidelines and trained many in applying the techniques. Recently, Frank received a best-paper award at a prominent UX conference for a paper he co-authored. Frank writes about user experience, business strategy, and client insights on his UX Strategized blog. He also designed the UX for a revolutionary digital business card app, 4evercard.

Frank set up and led user research practice for Barclays’s iShares business and established foundational digital client insights for the firm. Frank also oversaw global user research at BlackRock, the largest asset manager in the world, helping the firm advance user research practice on a global scale. He was a key influencer of the UI architecture of BlackRock’s enterprise collaboration platform and iPad app. Previously, Frank established eyetracking as a key research method, and led advertising research and design guidelines research at eBay. Before that, Frank conducted design-strategy research at Oracle in influencing the UI architecture of its enterprise software suite.

Frank obtained a PhD in cognitive psychology from UCLA, where he conducted extensive scientific research on consumer psychology and taught advanced statistics to college students.

UX Designers

We have a team of experienced interaction and visual designers to provide an all-in-one service platform in meeting your unique business needs. Our design team has many years of experience in software, Web, and mobile designs at major companies, with extensive experience across information architecture, interaction design, visual design, and brand and logo design. Some of the well-known companies that they designed for include:

  • eBay
  • StubHub
  • EMC
  • Barclays
  • BlackRock
  • Charles Schwab
  • Oracle
  • WebEx 

Discuss how we can help your business

650.678.8061 • frank.guo@uxstrategized.com