Advertising & Marketing Research

Based on award-winning experience, we help companies create engaging marketing and advertising through consulting, usability studies, and eyetracking research.

Case studies

  • Significantly improved advertising effectiveness for a major eCommerce company through a combination of eyetracking and conventional usability studies.
  • Increased click-through rate of homepage marketing banners by more than 90% for a major financial services company through user research, UX design guidelines creation, and marketing strategy consulting.
  • Developed award-winning digital marketing guidelines based on the case studies.

Ads example 2

 

 

Read our insight for how to improve advertising and marketing:

Award-winning design guidelines: Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation, Human Computer Interaction International 2011 Proceedings, winning a Best Paper Award at the conference based on peer review.

User Experience Research and Management of Online Advertising and Merchandising, Human Computer Interaction International 2009 Proceedings

Make More Money: Best Practices for Ads in Search Results: Part 1

Make More Money: Best Practices for Ads in Search Results: Part 2

 

Discuss how we can help your business

650.678.8061 • frank.guo@uxstrategized.com