Approaches
My ultimate goal is to help product makers achieve better decision making via user insight. With that in mind, based on case studies of helping companies achieve product success, I’ve distilled and developed some distinct customer/user research approaches proven to bring real benefits to businesses.
Take a look to see how my approaches might help you make better product decisions:
Frank’s overall user research approaches
User-research-inspired product innovation process
Concept exploration — The missing link in creating great products
Integrate understanding user needs with finding solutions