Approaches

My ultimate goal is to help product makers achieve better decision making via user insight. With that in mind, based on case studies of helping companies achieve product success, I’ve distilled and developed some distinct customer/user research approaches proven to bring real benefits to businesses.

Take a look to see how my approaches might help you make better product decisions:

User-research-inspired product innovation process

Concept exploration — The missing link in creating great products

Integrate understanding user needs with finding solutions

Use lean research to make better products

Leverage user research to inform product roadmapping