Case Studies

We’ve provided UX research and analysis services to help leading companies achieve measurable user experience and product improvements:

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Dramatically improved eCommerce revenue through usability testing

Business goal: A major eCommerce website would like to encourage users to do more shopping and increase shopping conversion

What we did: Provided UI design and content strategy recommendations to improve users’ bidding experience based on two rounds of iterative usability testing that we conducted.

Outcome: The company’s revenue increased drastically due to the design improvements driven by our recommendations.

Influenced user experience design of a major gaming platform 

Business goal: A major gaming company wanted to improve user engagement with its console experience.

What we did: We conducted a user research study to evaluate and improve user engagement, social experience, and usability of the console experience.

Outcome: Recommendations we made based on user observation was integrated into the console’s UI design and led to increased user engagement with the console’s landing page.

Informed marketing and UX of a new product launch

Business goal: A leading financial company was introducing a new financial product to provide working capital to small business owners in helping them grow business.

What we did: We conducted numerous customer research studies to iteratively improve the marketing messaging, first-use experience, and usability of this product.

Outcome: Implementing our marketing and UX recommendations, the product was successfully launched with great initial success with customers.

Shaped the successful launch of an award-winning iPhone app

Business goal: A major financial company was developing its first-ever iPhone app.

What we did: Step 1: Conducted concept evaluation to identify features that the app should include to support user needs. Step 2: Provided design consulting and developed the interaction design of the watch list feature for the app.

Outcome: The financial app was successfully launched and received great user reviews and a design award from w3c.

Informed global mobile strategy of a large corporation

Business goal: A major internet company was developing their global mobile strategy.

What we did: Conducted ethnographic strategic user research in multiple cities to understand user barriers, pain points, adoption triggers, and business opportunities in relation to developing a great mobile experience. Based on the insight, we advised the client on ways to integrate mobile and Web platforms to create seamless user experience.

Outcome: The client incorporated our recommendations in their mobile designs and saw increased user engagement.

Significantly reduced mobile app drop-off

Business goal: A major internet company experienced severe drop-offs on their mobile apps.

What we did: Conducted a usability study across all their mobile apps to identify issues causing the drop-offs and made recommendations to reduce the drop-offs.

Outcome: The recommendations were deemed very valuable by the client and were being implemented in the next release of the mobile apps.

Developed successful client experience strategy

Business goal: A start-up wanted to develop a well integrated cross-channel client experience, a key element to its business model.

What we did: Provided consulting to help the co-founders develop client experience strategy.

Outcome: The company developed an award-winning mobile app, winning $25,000 prize money, and established partnership with major institutions to beta test their products.

Significantly increased click-through rate to Web promotions

Business goal: A leading financial services company would like to improve click-through to its homepage promotion, a key marketing instrument to promote their new ETF funds.

What we did: Provided consulting based on user insight and digital-marketing best practices.

Outcome: The click-through rate of the web promotion increased by more than 90%, which in turn translated into a multi-million dollar increase in revenue.


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