Case Studies

We’ve provided UX research and analysis services to help leading companies achieve measurable user experience and product improvements:

         eBay logo  PayPal logo  StubHub logo    

Here are some case studies of how we helped those companies:

Set up user research process to enable user-driven decisions

Business goal: A major eCommerce website would like to build user research process form the ground up

What we did: Developed and helped implement user research process.

Outcome: Based on the process, the company has been effectively producing user research to drive product and UX decisions.

Informed product pivot through innovation research

Business goal: A major tech company would like to pivot a product to a new direction to make it more successful

What we did: Conducted innovation research to inform the new product direction and UX strategy.

Outcome: The insight shaped the new direction the product takes, leading to greater user adoption and satisfaction.

Greatly improved eCommerce revenue through usability testing

Business goal: A major eCommerce website would like to encourage users to do more shopping and increase shopping conversion

What we did: Provided UI design and content strategy recommendations to improve users’ bidding experience based on two rounds of iterative usability testing that we conducted.

Outcome: The company’s revenue increased drastically due to the design improvements driven by our recommendations.

Informed marketing messaging and UX of a new product launch

Business goal: A leading financial company was introducing a new financial product to provide working capital to small business owners in helping them grow business.

What we did: We conducted numerous customer research studies to iteratively improve the marketing messaging, first-use experience, and usability of this product.

Outcome: Implementing our marketing and UX recommendations, the product was successfully launched with great initial success with customers.

Shaped the successful launch of an award-winning iPhone app

Business goal: A major financial company was developing its first-ever iPhone app.

What we did: Step 1: Conducted concept evaluation to identify features that the app should include to support user needs. Step 2: Provided design consulting and developed the interaction design of the watch list feature for the app.

Outcome: The financial app was successfully launched and received great user reviews and a design award from w3c.

Informed global mobile strategy of a large corporation

Business goal: A major internet company was developing their global mobile strategy.

What we did: Conducted ethnographic strategic user research in multiple cities to understand user barriers, pain points, adoption triggers, and business opportunities in relation to developing a great mobile experience. Based on the insight, we advised the client on ways to integrate mobile and Web platforms to create seamless user experience.

Outcome: The client incorporated our recommendations in their mobile designs and saw increased user engagement.

Measurably reduced mobile app drop-off

Business goal: A major internet company experienced severe drop-offs on their mobile apps.

What we did: Conducted a usability study across all their mobile apps to identify issues causing the drop-offs and made recommendations to reduce the drop-offs.

Outcome: The recommendations were deemed very valuable by the client and were being implemented in the next release of the mobile apps.

Developed successful client experience strategy

Business goal: A start-up wanted to develop a well integrated cross-channel client experience, a key element to its business model.

What we did: Provided consulting to help the co-founders develop client experience strategy.

Outcome: The company developed an award-winning mobile app, winning $25,000 prize money, and established partnership with major institutions to beta test their products.

Significantly increased click-through rate to Web promotions

Business goal: A leading financial services company would like to improve click-through to its homepage promotion, a key marketing instrument to promote their new ETF funds.

What we did: Provided consulting based on user insight and digital-marketing best practices.

Outcome: The click-through rate of the web promotion increased by more than 90%, which in turn translated into a multi-million dollar increase in revenue.

 

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