Case Studies
We’ve provided UX research and analysis services to help leading companies achieve measurable user experience and product improvements:
Here are some case studies of how we helped those companies:
Set up user research process to enable user-driven decisions
Business goal: A major eCommerce website would like to build user research process form the ground up
What we did: Developed and helped implement user research process.
Outcome: Based on the process, the company has been effectively producing user research to drive product and UX decisions.
Informed product pivot through innovation research
Business goal: A major tech company would like to pivot a product to a new direction to make it more successful
What we did: Conducted innovation research to inform the new product direction and UX strategy.
Outcome: The insight shaped the new direction the product takes, leading to greater user adoption and satisfaction.
Greatly improved eCommerce revenue through usability testing
Business goal: A major eCommerce website would like to encourage users to do more shopping and increase shopping conversion
What we did: Provided UI design and content strategy recommendations to improve users’ bidding experience based on two rounds of iterative usability testing that we conducted.
Outcome: The company’s revenue increased drastically due to the design improvements driven by our recommendations.
Informed marketing messaging and UX of a new product launch
Business goal: A leading financial company was introducing a new financial product to provide working capital to small business owners in helping them grow business.
What we did: We conducted numerous customer research studies to iteratively improve the marketing messaging, first-use experience, and usability of this product.
Outcome: Implementing our marketing and UX recommendations, the product was successfully launched with great initial success with customers.
Shaped the successful launch of an award-winning iPhone app
Business goal: A major financial company was developing its first-ever iPhone app.
What we did: Step 1: Conducted concept evaluation to identify features that the app should include to support user needs. Step 2: Provided design consulting and developed the interaction design of the watch list feature for the app.
Outcome: The financial app was successfully launched and received great user reviews and a design award from w3c.
Informed global mobile strategy of a large corporation
Business goal: A major internet company was developing their global mobile strategy.
What we did: Conducted ethnographic strategic user research in multiple cities to understand user barriers, pain points, adoption triggers, and business opportunities in relation to developing a great mobile experience. Based on the insight, we advised the client on ways to integrate mobile and Web platforms to create seamless user experience.
Outcome: The client incorporated our recommendations in their mobile designs and saw increased user engagement.
Measurably reduced mobile app drop-off
Business goal: A major internet company experienced severe drop-offs on their mobile apps.
What we did: Conducted a usability study across all their mobile apps to identify issues causing the drop-offs and made recommendations to reduce the drop-offs.
Outcome: The recommendations were deemed very valuable by the client and were being implemented in the next release of the mobile apps.
Developed successful client experience strategy
Business goal: A start-up wanted to develop a well integrated cross-channel client experience, a key element to its business model.
What we did: Provided consulting to help the co-founders develop client experience strategy.
Outcome: The company developed an award-winning mobile app, winning $25,000 prize money, and established partnership with major institutions to beta test their products.
Significantly increased click-through rate for Web promotions
Business goal: A leading financial services company would like to improve click-through to its homepage promotion, a key marketing instrument to promote their new ETF funds.
What we did: Provided consulting based on user insight and digital-marketing best practices.
Outcome: The click-through rate of the web promotion increased by more than 90%, which in turn translated into a multi-million dollar increase in revenue.
