Create Engaging User Experience – Leveraging Eyetracking to Beat Competition

Eyetracking is a very powerful consumer research technique that can help you design engaging experience through effectively capturing user attention. On the other hand, it is an often misunderstood technique. Many are lured by the “sexiness” associated with heatmaps and glaze plots and misapplied the technique – getting lots of data but no actionable insight. Some avoid eyetracking altogether because of perceived complexity of the technique.

So, should we apply eyetracking or not?

If so, how to apply it the right way to improve user experience?

Here’s an eyetracking how-to guide of leveraging eyetracking to hep you create engaging user experience.

See how we can help you leverage eyetracking to attract users >>



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