Business Strategy Consulting
Much too often, business strategies are developed through executives’ intuition and not based on an understanding of target users. The result: Companies develop lots of products that no one will ever use!
Based on customer insight, we help companies make the right strategic business decisions related to product, marketing, branding, and customer experience.
Our Strategy Tools
Customer Journey Analysis for Uncovering Business Opportunities
UX Element Analysis for Identifying Business Priorities
Case Studies
- Informed global mobile strategy through ethnographic research
- Informed monetization model through customer experience analysis
- Shaped product roadmap for a major financial company through persona development
Read our insight on how to inform strategy through customer insight:
Developing Customer Experience Ecosystem – Driving Business Results by Integrating Multiple Touch Points, Human Computer Interaction International 2013 Proceedings
Creating Effective Personas for Product Design: Insights from a Case Study, Human Computer Interaction International 2011 Proceedings
Leveraging UX Insights to Influence Product Strategy
Discuss how we can help your business
650.678.8061 • frank.guo@uxstrategized.com