Shape Your Product Strategy based on What Users Want

Many UX researchers and analysts aspire to influence not only design implementation but also product strategy. However, it is rather difficult to effect this kind of influence because user research insight tends to be design-centric and fails to speak to the overall strategy. In this article, I will describe how strategic influence can be achieved through a well-defined research approach, illustrated with first-hand experience. I will also discuss how any UX professional intending to add business value can leverage this approach in influencing product strategy.

Leverage UX Insight to Influence Product Strategy, published on UXmatters, September 7, 2011




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