How to Create Online Ads that Get User Attention

Designing online advertising and merchandising poses unique challenges to user experience professionals because we need to strike a balance between business and user experience needs. In this paper, I proposed a ROI framework, a user research approach, and a number of UI design best practices related to online advertising and merchandising.

User Experience Research and Management of Online Advertising and Merchandising, published at Human Computer Interaction International 2009 Proceedings.



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