Publications

Professional Publications

UX Strategized ProfileBased on over a decade of of UX and customer research consulting, training, and industry experience, Frank published many professional articles and a book chapter related to user experience, consumer insight, and product strategy:

 

award winningv paper      Book chapter     HCII paper logo

UX matters and column combined     135X134_UXMAG_badge

BUSINESS & UX STRATEGY

Developing Customer Experience Ecosystem – Driving Business Results by Integrating Multiple Touch PointsHuman Computer Interaction International 2013 Proceedings

The Four Elements of User Experience, Part I – What Are They and Why Should We Care?

The Four Elements of User Experience, Part II – Business and Design Applications

The Four Elements of User Experience, Part III – Applying This to Different Business Models

Quick Guide to Use Consumer Insight to Drive Desired Business Results

UX DESIGN

Demystifying UX Design: Common False Beliefs and Their Remedies: Don’t Redesign the UI Just for Redesign’s Own Sake

Demystifying UX Design: Common False Beliefs and Their Remedies: Don’t Go After “Simplicity”

Demystifying UX Design: Common False Beliefs and Their Remedies: Don’t Avoid High Information Density

Demystifying UX Design: Common False Beliefs and Their Remedies: Don’t Avoid Long Pages and Lots of Clicks

Design for Facilitating eBay Transactions Using Skype, Human Computer Interaction International 2007 Proceedings.

CONSUMER & UX RESEARCH

Leveraging Eye Tracking to Create an Engaging User Experience, UX Magazine

Create Great UX in an Agile World by Conducting Lean UX Research, UX Magazine

Creating Effective Personas for Product Design: Insights from a Case Study, Human Computer Interaction International 2011 Proceedings

Leveraging UX Insights to Influence Product Strategy

ONLINE ADVERTISING AND MARKETING

Best paper award: Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation, Human Computer Interaction International 2011 Proceedings, winning a Best Paper Award at the conference based on peer review.

Book Chapter: Best Practices for Ads in Search Results, a book chapter co-authored with Greg Nudelman in Designing Search: UX Strategies for eCommerce Success.

User Experience Research and Management of Online Advertising and Merchandising, Human Computer Interaction International 2009 Proceedings

Make More Money: Best Practices for Ads in Search Results: Part 1

Make More Money: Best Practices for Ads in Search Results: Part 2