How to Develop New Products that People Really Want

Developing new products and uncovering new markets always pose great challenges, because there’s no clear indication as to whether people would ever use them. That’s why it is particularly important to gather customer feedback to explore, validate, and improve the product vision and direction at a very early stage. However, we’ve seen many times entrepreneurs and product managers dived into UI design and coding without first evaluating the concept, the single most important step of customer validation.

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Developing Products that Customers Want – A Step-by-Step Guide

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