Award-Winning Online Marketing Best Practices

You might think of online marketing as a separate discipline from user experience design.

However, marketing is an integral part of users’ experiences with many websites and mobile apps, and can greatly benefit from a user-centered design approach. We conducted a web-marketing user research in driving web-promotion strategies and designs for a major financial services company.

Based on that work, we wrote a paper to explain business strategies and design guidelines for creating effective web promotions.  This paper won a best-paper award based on peer review at the Human Computer Interaction International conference.

Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation, published at Human Computer Interaction International 2011 Proceedings, winning a Best Paper award based on peer reviews.




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